This may be completely normal 100% cranberry juice. All I can say is that it tastes like death in a jug. Now, I like cranberry juice more than many people I know, but I really can't imagine ever intentionally drinking this stuff again. The good news is that Trader Joe's will give you your money back if you buy anything and don't like it. Still, if you've got some recipes that call for pure cranberry juice, or perhaps if you are going to boil it down and make your own cranberry sauce, this might be something to consider. I can definitely assure you it doesn't have any added sugar.